January 21, 2009
Ellem Publishing, Inc. is proud to announce the release of a new book called THE NEW VITICULTURE by Douglas Meador. Many people in the wine industry have long awaited for the explanation of these theories and hypotheses that underlie the revolutionary vineyard design and application. Though the design system is widely applied throughout the New World, this is the first public exposure of the fundamental foundations.
The author relates the history of the evolution, a guide for future research and winemaking. He not only disagrees with the academic structure but also tenders solutions. There are many pictures of present day plantings, errors and corrective commentary thereon as teaching aids.
Douglas Meador was the owner of the acclaimed Ventana Vineyards, the most award winning single vineyard in America, with over 30 consecutive years of Gold medals from its Riesling grapes and 29 Consecutive years on its Chardonnay, plus many other firsts in the industry. He has given back to the industry in many ways. He flew A-4 Jets in the Navy, flying over 300 missions in Vietnam. He now lives in Carmel with his wife, LuAnn and enjoys his two sons, a daughter and three grandchildren. After selling Ventana in 2006 he began writing this new exciting book and in his spare time is writing a novel.
If you love the technical side of wine growing and the results—you will enjoy reading this book!
THE NEW VITICULTURE
Hard Cover: $50.00
ISBN 978-0-6152347-4-8
Order your copy online at the add to cart button on your right,
or at www.newviticulture.com
I like the concept of "Quantity along with Quality". So many earlier writings by Davis disciples focus on quality by restricting quantity through practicing varying levels of vine torture. I can't wait to bring these concepts east to a new Virginia vineyard in 2012.
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